Title: KA PMLS Guadalajara
Responsibility Job Description
Business Planning
1. Participate in the annual business planning of product line/customer of the branch office, complete and implement business planning for the responsible customers,and recommend KA break through list based on business strategies.
2. Complete the scanning of basic information, competitor information,procurementmode,procurement decision-making chain, supplier list and other comprehensive information of the responsible customers, and propose annual work plans with priorities for different KA customers through analysis.
3. Be able to collect information from multiple channels, comprehensively analyze and judge the market situation,and provide constructive opinions and suggestions for the annual business planning of product line/customer.
Customer Management and Sales Operations
1. Develop director/expert relationships in high-end/large hospitals, enhance customer relationshiplevels, gain in-depth under standing of customer needs and pain points, combine product strategies and IT inter connection, provide differentiated solutions to meet different customers' requirements, achieve single/cross departments break throughs in product collaboration, and achieve large-scale sales with demonstration effects.
2. By leveraging the advantages of Mindray products+AI+IT, to achieve 0->1and1->N break through sin high-end products in KA customer departments, creating regional window hospitals and enhancing brand influence.
3. Proactively identify newbusiness opportunities in target customers, analyze their current usage of products and services, and explore potential opportunities; Monitor the after-sales performance of target customers, and promptly coordinate and resolve potential issues.
Market Promotion
1. Based on different customers' actual needs and pain points, plan andorganizepromotion events, channel meetings, academic meetings, departmental meetings, etc. for specific customer groupsor new/important products.
2. With the support of the Mindray platform, invite the presidents/directors/IT departments of major KA hospitals to further understand Mindray's international window sites and headquarters' production and R&D capabilities, enhance customer confidence, and achieve sales intentions.
Channel Management
1. Based on understanding of customers,effectively integrate existing distributor resources,guide and lead distributors' sales staff to collect business opportunities and maintain daily relationships in the hospital they are responsible for.
2. Based on the existing channels for conducting business, develop the secondary channel network for customers, effectively identify and develop strong channels of different hospitals, introduce solution suppliers in large projects, and expand the reserve channel pool.
3. Cooperate with the product line sales managers to supervise distributors' business opportunities;Share successful cases of break through in window hospitals to empower distributors'team.