Title: Marketing Specialist - IVD
Founded in 1991, Mindray is one of the leading global providers of medical devices and solutions. Firmly committed to our mission of “advance medical technologies to make healthcare more accessible”, we are dedicated to innovation in the fields of Patient Monitoring & Life Support, In-Vitro Diagnostics, and Medical Imaging System.
Headquartered in Shenzhen, China, Mindray possesses a sound global R&D, marketing and service network with subsidiaries and branch offices in 32 countries in North and Latin America, Europe, Africa and Asia-Pacific, as well as 31 branch offices in China.
Inspired by the needs of our customers, we adopt advanced technologies and transform them into accessible innovation, bringing healthcare within reach. While improving the quality of care, we help reducing its cost, making it more accessible to a larger part of humanity. Today, Mindray’s products and services can be found in healthcare facilities in over 190 countries and regions. In China, Mindray’s products and solutions can be found in nearly 110,000 medical institutions and 99% of Class A tertiary hospitals.
Position- Marketing Specialist IVD
Location- Mumbai
Reporting to- Director Marketing - IVD
We are looking for:
Experience - Candidates with at least 5 years of Experience in IVD Marketing Domain.
Edicational Qualification - MBA
Excellent Communication Skill
Well Established connection in the Med-Tech Domain and proven record of KOL Management
Job Responsibility:
KOL Management and Engagement
1) Monitor effective KOL Management for Haemat, Immunoassay, Chemistry product lines with respective Product Managers and Marketing Specialists
2) Monitor effective KOL Engagement as speaker, chairperson, Studies for respective product lines with respective Product Managers and Marketing Specialists
Coding and Marketing Event Management
1) Managing allocated Marketing budget for various Marketing activities like Roadshows, Campaigns, Webinars, Seminars, CME's, MINDCAP, etc..
2) Managing Marketing budget for social media promotions, advertising, content creation, etc..
3) Measuring ROI for various activities done and Lead generations through various campaigns